Castle Point Borough Council Unveils New 'Active' Logo, Signifying Commitment to Community Wellbeing
Castle Point Borough Council is proud to announce the launch of its vibrant new 'Active' logo, a significant milestone in its journey towards fostering an active wellbeing model for all residents. This fresh visual identity will represent the Council's comprehensive recreation team, encompassing its halls and leisure centres.
The new 'Active' logo symbolises a unified approach to promoting physical activity, mental wellness, and community engagement across the borough. It underscores the Council's dedication to providing accessible and high-quality recreational opportunities that encourage healthier lifestyles for people of all ages and abilities.
"The introduction of our new 'Active' logo marks a pivotal moment for Castle Point," stated Cllr Tom Gibson. "It clearly communicates our vision for a more active and healthier community. Critically, I want to reassure residents that Castle Point Borough Council remains the proud owner and operator of all these vital facilities. This new brand simply strengthens our commitment to delivering exceptional services and empowering our residents to embrace an active wellbeing model, ensuring our parks, halls, and leisure centres continue to be central hubs for health and happiness."
The Council's recreation team plays a crucial role in managing and maintaining the borough's diverse recreational assets, from lush green parks and versatile community halls to state-of-the-art leisure centres. The unified 'Active' brand will enhance recognition and streamline communication regarding the wide array of services and programmes available to the community.
In addition to the overarching 'Active' logo, new dedicated zone logos have been introduced to highlight specific areas within our recreation facilities, such as the 'Wellness Zone', 'Swim Zone', and 'Cafe Zone', making it easier for residents to navigate and identify our specialised offerings.
Castle Point Borough Council looks forward to seeing the new 'Active' logo become a familiar symbol of health, vitality, and community spirit throughout the borough, reinforcing its mission to improve the quality of life for all its residents.
